The 27-year-old from Davao City, who first rose to prominence in 2009 as the teenage mother in the TV adaptation of the 1980 film Katorse, was formally introduced as the face of the sought-after calendar of the popular liquor brand during its press launch earlier this week.
“The year of 2018 will be an exciting time for both Erich and Tanduay as they drive a momentum for the Tanduay Experience—being more aggressive in the digital and content space, leveraging on augmented realities and virtual experiences, being first in bold executions, and creating daring properties that all encapsulate everyone’s #TibayNgLoob,” Tanduay executives said.
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