SM Prime Holdings Inc. partners with Disney and will be featuring selected Disney entertainment content such as films, TV shows, merchandise and music for the next five years.
With this partnership, we'll be expecting more of Disney's leading brands, Disney, Marvel, Pixar and the Star Wars brands to appear across the SM Group’s subsidiaries—including the SM Supermalls, SM Markets, the SM Store, Toy Kingdom and SM Lifestyle Entertainment Inc. (SMLEI).
An SM-Disney mobile application will soon be launched within the year, where users can have access on first-hand information on which SM Malls carry particular Disney merchandise and events.
SM Malls will also be holding exclusive, Disney-branded events for updates on soon-to-be-released movies from Disney, Pixar, Marvel and Star Wars.
On December, SM and Disney will be launching their first collaborative event, " the “Star Wars Galactic Christmas” to be held in select SM Malls.
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